All sessions are presented by a host of esteemed speakers from all sectors of the wine industry, our experts share their insider knowledge on business management and commercial tactics to help you build and develop your skills and strategies.

Robert Joseph - Director, DoILikeIt?


WHY SHOULD YOU REGISTER?

Wine & Spirit Education Trust (WSET) qualifications are globally recognised as the international standard in wine, spirit, and sake knowledge. 

WSET’s acclaimed Business and Commercial Knowledge course brings together the UK wine industry’s leading minds to inspire and inform the leaders of tomorrow.

Be armed with the skills and insights to drive your career to the next level.

WSET's BACK Course 2022

Register here

WHAT TO EXPECT

Who should attend?

The course is aimed at employees from across the wine industry, from aspiring leaders of the top companies to suppliers for whom the UK is a target market.

Networking
opportunities

Expert-led
presentations

Assessed
group tasks

1. Global dynamics and challenges
2. The UK consumer
3. Branding
4. The power of communication
5. Marketing scenarios: group case study 1

6. The UK market
7. The financial implications: from grape to glass
8. Route to the consumer
9. Business scenarios: group case study 2
10. Wine: from the ground up 

Between the notable speaker sessions, Ian Harris, WSET Chief Executive will set a series of group tasks on business and marketing scenarios for participants to undertake that will be reviewed by panels of industry heads.

What's covered?

When is the next course?

Where is it being held?

How much does it cost?

Tuesday 5 April - Thursday 7 April 2022

Odney Club, Berkshire SL6 9SR

£1,750

Register here

“I would be very surprised if some of the big names in the UK wine trade in 10 years’ time were not students from WSET’s BACK course.”

“Expanding the commercial grasp of challenging market realities improves not just the students and their employers, but the wine industry as a whole. It is an honour to be part of something with such a worthy objective.”

Troy Christensen - Chief Executive, Enotria

“It's important to understand the way the total market works. Be it buying or selling, they need to understand the whole picture in order to negotiate better and learn where the pinch points are. It really is an intensive course for future leaders.”

Laura Jewell MW - Head of Market, 
Wine Australia

Register here

wsetglobal.com


WHAT DO ATTENDEES SAY?

“The WSET’s BACK course was created as a programme that focuses on developing our future leaders to sustain and develop the wine industry for the long term. The UK drinks market is fascinating and diverse, but is also a complex and tough business, and the knowledge of the commercial realities is key for any person – or any company - wishing to succeed in this business. The BACK course teaches that knowledge – and so much more.”

Michael Saunders - Managing Director, Bibendum